Black swans come in both positive and negative flavors

The 2021 CX.Report is coming soon at this year’s SXSW

There’s been plenty of talk over the past year about the “black swan” event of COVID-19.

It might help to recalibrate what society thinks when they hear black swan: It’s not about the color of the bird, but the rarity of unexpected happenings.

John Maeda: Technologist and product experience leader that bridges business, engineering, design via working inclusively. Happily working at Everbridge☁️ :+).

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store