Member-only story

David Bowie Spoke Fluent Human And Machine

John Maeda
5 min readNov 17, 2020

--

When I’m asked to explain the basic foundations of speaking machine, I turn to David Bowie as my go-to example. I posit that if he were born a decade or so later, one of the big tech companies would have been run by Bowie.

To true Bowie fans out there, I’m embarrassed to admit that I didn’t really discover Bowie until he passed away in 2016 — so instead I’ve been lucky to get to do a lot of catching up over the last five years.

There are two video interviews with Bowie where his power to speak both machine and human are in stunning view. One happened in the 80s, during a conversation with a rising media startup called “MTV”. In the interview, Bowie criticized MTV for excluding Black artists. (At the time, it did.) The other occurred over a decade later, when Bowie was interviewed by the BBC. He described the Internet in terms that can be eerily recognized today in 2020. Rather than reading about these videos, it’s best to go off and experience them at the source. But because I’ve got your attention here in text form, let me try and outfit you with some extended context before you double-click your way off to the soothing eyeball quicksand of YouTube.

--

--

John Maeda
John Maeda

Written by John Maeda

John Maeda: Technologist and product experience leader that bridges business, engineering, design via working inclusively. Currently VP Eng, AI Platform @ MSFT

Responses (3)