Design and Artificial Intelligence: The 2023 Design in Tech Report

3 min readMar 15, 2023

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Person standing and looking to a SXSW audience with hand raised and pull quote reads: “The hand, the mind, the heart working together can create extraordinary things.” — The hand, the mind, the heart working together can create extraordinary things. Even in this new age of AI. In fact, we’re likely to do even more to show machines what we humans can do.

Four Things That I’m Thinking About #DesignInTech

Designers tend to care about people as people. Instead of just as prospects or customers.
Design as a field has evolved to speak more machine, more scale, and more $$$s.
A lot of work has been done in the design world…

John Maeda

Written by John Maeda

John Maeda: Technologist and product experience leader that bridges business, engineering, design via working inclusively. Currently VP Design and A.I. at MSFT.

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