How I Learned What “Digital Transformation” Truly Means After Waving 👋 To A Couple Gs

It’s just the difference of two letters, but it’s a whole different universe.

I just finished my class at MIT Sloan on digital transformation. Not teaching it, of course. Taking it.

Digitizing is easy, but succeeding in digitalization these days requires care and attention to the design of an experience if you are intending to charge a premium.

John Maeda: Technologist and product experience leader that bridges business, engineering, design via working inclusively. Happily working at Everbridge☁️ :+).

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