Take the McKosmo #DesignInTech Readiness Quiz

John Maeda
7 min readMar 14, 2018

This year’s #DesignInTech Report has shipped, and I think I had the most fun with the “McKosmo Design Quiz” — which is essentially McKinsey research on design readiness in the form of a Cosmo Quiz.

If you don’t know what a Cosmo Quiz is, then you won’t understand the pun. Sorry.

Highlights of the 2018 #DesignInTech Report are now up at a fancy new URL:

And thank you to all the 2018 #DesignInTech Report contributors from near and far! —JM

Pedro Sanoja, Alejo Romano, Victor Fernandez, Yawen Jang, Cam Rogers, Chi Ryan, mel, CATHERINE HILLS, Paul Strike, Chris McLay, Hayden Dobson, Benson Low, Hass, CAJ, Joyce Seitzinger, Ben Hamley, RS, Glen Barry, Tom Key, SJD, M.Y., ZT, Drew P A Smith, Jessica Tong, Sam Hancock, VT, Christian Baker, Laura van Doore, Jake Deakin, notrevol, valentijn destoop, Mark Graham Dunn, Glauco Cardoso, Pedro Belleza, Romeu Biscaia Machado, Bubu, Paula Fehper, Cristian Mazzeo, Thiago Barcelos, Lucas Terra Cardial, Bruno Fischer, Duda Rodrigues, Andreia Bersot, LionelC, Tiago P. Taveira, Fabrício Astua, LMSM, FNazario, Melissa Ribeiro, Rafael Brandão, Dani Tavares, bani torrico, G0ntz, Rafael Fernandes, Georgi Kamov, Kevin Morris, Johnny Chauvet, Allyna Sagun, Ryan Neufeld, Adam Leon, Lenny Laurier, Aloke Pillai, Suds, Nuff, Matt Nish-Lapidus, Tyler Benning, Heidi McCulloch, Yabo, Kimberley Peter, Filippo Di Trapani, Myriam Picovschi, Julia Guimaraes, mCorby, Francis Gagnon, Marc-Oliver Gern, Jonas Altman, pak, Jacqueline P. Ashby, Kirill Vechtomov, ic, Justin Lim, Lynne Polischuik, Travis Gertz, Craig Cullimore, cs, Emily, Jenna B, Akshay Chauhan, Sim.S, Noman Sid, José Concha, Ariel Contreras @acontrerasv, Alejandro Urrutia, timworks.net, Misterymotion, Nicolas Ochoa, Koncarovski, Ivana Preiss, Antonin Pospisil, Carsten Nguyen Henriksen, JPT, Jesper Philip Sølvbjørke, Daniel Gjøde, Stupid Studio, Thomas Madsen-Mygdal, Bo Madsen, Niels, Morten Lundholm, Troels Nørlem, Pärtel Vurma, Velvet, Monika Zych, PPoi, Niko Laitinen, Vesa Ahtiainen, John T, armansansd, Alexandre Crenn, Charlie Coucou, Charles Bail, Pierre-Denis Autric, Thomas Nicot, Frederique PAIN, Nicolas Marescaux, Chaker Bejaoui, Lise Kemen, David Duhamel, kliger, Matthieu Bousendorfer, j03£, Rachel Ilan, MASC, Helmut Ramsauer, Evgeny, A. Ribotta, Dawn Ahukanna, Florian Lohse, Philipp Schaefer, MSM, Michael, hiep, Fernando Galdino, Jochen Denzinger, Jenica Lewis, Dragomir Ralchev, Marc from Heimatdesign, Guergana, Markus Nowak, Marianne Guillen, Carolina, Yasmina Haryono, Jannes, Kilometer, Lew Freyholtz, CJC, KN, Axel Baumann, Daniel Echeverri, Michael. N, Agoston Nagy, David Udvardy, Saneef Ansari, Amal Tiwari, Saikat dutta, Anoop Chandra, Nandha, Mohit Sharma, Prateek Parijat, Pallavi Naik, Aradhana, Baskar Ganesan, PointBlank, Prob G, Sandheep, Sweta, Murthy Gollapudi, Prafull, Aadesh Mistry, Vispat, Gavin remedios, Arwin Brahma, Tanuja P., Kumar Murthy, NS, Guillermo Acevedo, Soo Basu, Anand, Nipun K. Garodia, Somyeah, Abhishek Jayaprakash, Arganka, Red Lemonade Creative, Lara Hanlon, Hilary Kenna, Ivan Frantar, Eilis Boyle, Mark Swaine, mm, Eoin Smith, John Buckley, Almudena Blanch, Aidan Doré, Craig Phillips, Rui Eduardo, LH, Kostya Gorskiy, Chanan Greenblatt, Eric Hinz, Eyal Fendell, rainwiz, Antonio Civita, Alessandro Pollini BSD design, Luigi, Niccolò Magnani, Andrea Gaiardo, Luca Troisi, Carlo Cavedon, Lorenzo Ruggieri, Manuela Ciancilla, Giovanni Caruso, aldo fontana, Francesca Monti, Annalisa Angelini, Daniele Vitali, ka2, M. Tanaka, Kenji Mori, Itsumi Matsukawa, Yasuhiro Sasaki, Bert Brautigam, Nathan Paterson, Toshiki Wada, Hajime Kuge, Hans Kurihara, Koichiro Eto, Fady Rostom, AnissaL, samcy, Sylvain Vanderhaegen, Justin Farrugia, LA, Joram Patiño, H. 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Dustin, Vogthorstar, Remote queen, Lance Willett, Kara DeFrias, Brent Summers, Ali Sarwat Hussain, Kelsey Lancaster, Flo Kat, Sara V, Jonathan Kies, Darin Marshall, Igor, Jim C-L, Alessandra B., Chris Wallace, Joshua smith, Visual Communicator, Florian Schommertz, Scott McManigal, seb, Bri, @shelton, Veronica Kovachi, Justin Ruckman, Jon Bell, Rutiger Poopinstalk, Kevin Bethune, Mark Uraine, Carlo Paolo Espiritu, Nicole Thayer, sylvia, Q.O.T.U. Design, inc., ANON, MH, Michael Sueoka, Matthew E. May, Shawn Johnson, Neil LaVigne, Michelle Wong, Alexa Roman, Patrick Fredrickson, Arturo Perez, RC, goodwinux, claudia bardales, Bryan Cheung, Paul Hanaoka, Marissa, Masako Ikegami, b zepeda, Michelle Chin, irene hoffman, BadGenius, Reed Reibstein, CMAINA, Joe Schram, Leslie Luo, Michael J. Morgan, Che Douglas, Ben Bausili, Joe Payne, Floyd Sanchez, Paul-Felix Montez, Tania Lili, Brian RS Ward, Creative Juggernaut, Russell Ong, Mercury Murphy, Lauren Hancock, Alex Yra, Evan Verdoia, Aaron, Houshang, Jay F, Jonathan Shariat, Neeharika gupta, Prithika, Laura Martini, Dddd, Jeff Z., Diego Rodriguez, Vinita Israni, Leigh Anne Miller, R. 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John Maeda

John Maeda: Technologist and product experience leader that bridges business, engineering, design via working inclusively. Currently VP Design and A.I. at MSFT.